DESCRIPCIÓN DEL CURSO
You can train yourself to generate new ideas on demand; our brains are built to synthesize connections. This course will focus on practical tools and processes for thinking more creatively about problems and projects.
How do I generate or find ideas that I (or my team) can accomplish? How do I nurture and develop these ideas? Is my idea any good? All these issues can paralyze, often because the tools to generate new ideas are lacking, or an idea founders before it matures, or if it presents an actual business opportunity. To combat these idea killers we need to develop new skills, new relationships to information, new techniques to model and understand ideas, and to embrace the culture of rapid prototyping and experimentation which quickly validate ideas; we need to learn to follow that best of all advice: Just do it.
The course focuses on developing a deeper understanding of how to identify opportunities and build solutions in the entrepreneurial process, which requires systemic creative processes to define and develop new ideas. The course will provide students with an understanding of, and experience with, the role of creativity in the key phases of the entrepreneurial process: recognition of opportunistic problems and needs, understanding of the customer and the initial development of innovative solutions for the client’s needs and desires. Through a series of case discussions, individual exercises, and team-based activities, students will gain new skills in the application and implementation of creativity and ideas, and learn how to use these skills in a practical way.
Dicember 1st, from 16 to 20h
Dicember 2nd, from 9 to 15h
1) Overview of Current Thinking
2) Explore the Creative Problem-Solving Process
3) Learn the Tools of the Creative Trade
4) Investigate the Paradox of Structure
5) Creative Fast Failure
6) Free & Wild Mind and Innovative Freedom
7) Evolutionary Iteration
8) Creative Storytelling
TO WHOM IT MAY CONCERN?
Anyone who falls back on the defense that they “just aren’t a creative person.” Anyone who wants to discover new ways or tools for ideating or synthesizing new ideas. Anyone who feels that they are in a rut and sees the possibility of looking at problems or situations with new eyes. From executives to engineers, from editors to entrepreneurs, from echolocating dolphins to Echo and the Bunnymen: anyone can relearn, remember, or refresh their creative muscles.
The sessions will be a combination of theoretical introductions to content and practical sessions, providing students with some preliminary content, as well as cases and concrete examples for successful achievement of an exercise developed in group work under supervision (mentoring and facilitation).
The course will be punctuated with opportunities for feedback on students’ proposals and development.
Students will get out of the classroom and into the street.
ABOUT THE THEACHER
Andrew Peter Wallace McCarthy
is a designer, consultant, facilitator, serial entrepreneur, innovation catalyst, and educator. He studied philosophy, political science, and the history of science and mathematics before becoming a creative director... as one does. Andrew has worked in his native New York and internationally as an art and creative director in multinationals and advising corporations on creativity, strategy, innovation processes, user experience, and design. He teaches creativity, design thinking, visual communications, and innovation in entrepreneurship as an Associate Professor and Academic Advisor at the Instituto de Empresa in Madrid, Spain and collaborates on educational ventures with the Impact Hub, Teamlabs, and Studio Banana. Andrew is an innovation, design, or user advocacy officer with various companies and mentor or advisor to a number of startups.