CURSO · PRESENCIAL · 8 HORAS
CURSO PARA EMPRESAS
Actualmente este curso solo está disponible para formación incompany.
¿QUIERES ESTE CURSO EN TU EMPRESA?
Si quieres este curso adaptado a tu empresa, solicita información sin compromiso.
MÁS INFORMACIÓN¿Tienes alguna duda o pregunta? Llámanos al teléfono:
933099741O envíanos un email a
alumno@foxize.com
Avanzado
Simone Cicero
Platforms are transforming markets and dominate the business of the 21st century: from historical giants like Google, Apple, Amazon, Facebook or Salesforce to new entrants like Uber and Airbnb that, in a few years, transformed their reference markets. Platforms generate more revenue with fewer employees, evolve more easily and have more loyal users. So, everyone wants to build platforms today: connect users and companies in peer-to-peer is the way to higher growth and outstanding results . Building a platform today means getting more done with less investment by exploiting the capacity of the community and the ecosystem to create value for the brand.
Today everyone can use this new approach thanks to a set of simple Design tools we’re going to present and use during the course. A one-day workshop which combines theory, practice and interaction where attendees will learn the basics of Platform Design and know how to use the basic canvases of the Platform Design Toolkit together with other Design tools. Attendees will understand how to identify the key players and the basic transactions in your marketplace and how to create the right channels to monetize. Attendees will also explore how to design services that support users in generating more value, accumulate more reputation and improve their skills.
Note that participants will be able to focus the course exercise on their real strategic challenges: a strategic session and a learning masterclass all in one.
The course will be in English with a Spanish Co-Host that will help solve possible communication issues.
PROGRAM
TIMETABLES
EARLY BIRD SPECIAL DISCOUNT
WHAT TO EXPECT FROM THIS WORKSHOP
At the end of the workshop the participant will be be able to:
TO WHOM IT MAY CONCERN?
The workshop is designed for:
MATERIAL ADICIONAL
ABOUT THE PLATFORM DESIGN TOOLKIT
Born in 2013, the Platform Design Toolkit has already been adopted worldwide by successful startup, corporates and non profit organizations. European and American business schools used PDT in courses. Countless designers and entrepreneurs from around the world have used it to shape their projects and ventures.
LINKS OF INTEREST
Platform Design Toolkit Website
Stories of Platform Design - PDT’s team Medium Publication
Platform Design Toolkit Newsletter issues
Meedabyte – Simone Cicero’s Blog
Harvard Business Review, (2014). What Airbnb, Uber, and Alibaba Have in Common.
¿QUIERES ESTE CURSO EN TU EMPRESA?
Si quieres este curso adaptado a tu empresa, solicita información sin compromiso.
MÁS INFORMACIÓNOPINIONES DE ALUMNOS
Mariana Bahia - 04-11-2016
Le recomendaría al profesor que sonriera más :) y que introdujera ejemplos sobre la materia con sentido del humor, ya que es un excelente antídoto contra el cansancio, especialmente en talleres con mucho contenido que hacen con que los tiempos se hagan dificiles de cumplir, por necesidad de pausas. O bien - tip para Foxize! - que alguien de la Escuela introdujera una pausa de 1 minuto (dentro de la sala) con algún ejercicio de activación mente-cuerpo (relajación/conexión de dos hemisferios, coordinación corporal)... que hiciera más fluido las horas seguidas.
Doris Obermair - 03-11-2016
El modelo del canvas para plataformas utilizado es muy útil. Recomendaría venir con un proyecto o una idea de proyecto y acompañado del equipo porque permite trabajar detalles con el propio equipo de trabajo e intercambiar experiencias con otros equipos/proyectos.
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